One part social media experiment. One part branding video. One part outdoor media campaign. All parts fun, fearless, female. We cherish/savor/relish gigs that draw on all our powers. This was one of them. Check back soon for behind the scenes footage on how we did it.

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The Girl Scouts of the USA tapped Sanborn to create a truly immersive "choose-your-own-adventure" experience for girls that puts them in the director's chair. The site uses POV (point-of-view) video as a vehicle for experiencing the creative decision-making process a director in the "real world" works through. Great example of a site that employs an enormous amount of technical complexity (underneath the hood) to deliver a simple, intuitive experience to the user (on the surface).

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When Kelly Florio approached us to make a website and iPad version of her new book "The Super Adventures of Sophie and the City" not only did we take the opportunity to utilize Parallax Scrolling, but we also were able to use the two youngest employees (Chris Sanborn's 2- and 4-year old daughters) to product test and perform quality assurance.

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When the folks at Garden & Gun ask you to do something, you get it done first and ask question later. Tastes & Tunes is a deep-fried-and-dipped-in-honey-mustard digital component to a successful in-book advertorial whereby users browse and sample the best of the best Southern food and music. We have yet to figure out a way to code up a moist towelette...but we're working on it for next year.

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What happens when you need to produce a piece of creative writing for a given project and you run out of inspiration...effectively "hitting the wall?" The Girl Scouts of the USA asked us to answer that question (digitally) for girls and the site we engineered is a tool for inspiration (from noted authors) and interaction (with other girls). Walls are no match for girls with big ideas and powerful tools.

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Dubbed "The Facebook for books" by Good Morning America, this site employs federated social login (the ability to "plug in" your FB account, Twitter account and others) to uncover connections users have amongst their friends through the books they have read. The site was the centerpiece for Scholastic's 90th anniversary and garnered national press attention.

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Vanity Fair sought to redesign and redevelop their promotional website and Sanborn leveraged a WordPress backend to power a flexible set of templates. Unlike other websites in this category, the team at VF wanted original, home-grown content to drive engagement so the site is optimized for easy, intuitive content collaboration across a diverse set of contributors. And like all things VF...it's very pretty.

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Bon Appétit tapped us to design and develop this digital hub for a new event series taking place during the 2011 NYC Fashion Week. The design focused on bringing the amazing chefs and their work to life (and then getting out of the way).

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As a small business, this project and the event itself (for which we shot some video) was a real labor of love. The Times needed an event site with a flexible, agile set of templates that could be easily updated to accommodate a moving target of content requirements. Like a good small business, the site was lean, mean and right on the money.

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We've been producing webcasts for ETRADE for a few years now and the last one was definitely the best. We rolled out a new design for the site, some enhanced interactive elements for the day-of viewing experience and Jim Cramer showed up to rally the crowd.

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Created as an online component to an in-book program conceived by Bon Appetit, Sanborn whipped up this simple and intuitive interface to allow readers the ability to "flip and win" their way to fun prizes.

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My Planet is a web-based e-learning game we concepted, design and developed for The Girl Scouts and is designed to teach girls the simple things they can do to help save the planet. Created in flash and designed to look like paper cut-outs, My Planet is our (small but proud) contribution to making the world a greener place!

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Send Word Now has one of those products that is paradoxically simple and yet difficult to explain. Therefore, we overhauled their site with a new design and content strategy rooted in video and motion graphics. Where there was once paragraphs of text and easily ignored visual data, there is now a series of green screen video and animated data visualizations that convey the value of the offering in minutes. When the product speaks for itself, sometimes the best strategy is to get it out in front...and then get out of the way.

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Showtime and Gourmet Magazine sought to find a digital home for a 2-page spread in the magazine showcasing a "Tudor royal feast." We joined Gourmet at the photo shoot for the spread and shot b-roll and interview video of the chefs who conceived of the dishes and the creative staff who produced the shot. The site does a great job of aligning with the print piece visually while bringing a deep level of interactive exploration to the content.

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When Banana Republic set out for inspiration to design their fall 2009 line of clothes - they turned to the core values of independent film as a guide. Vanity Fair, in turn, helped Banana engage a vibrant community of filmmakers with an integrated marketing program designed to bring the clothes into the storytelling. The site was the portal through which VF readers could watch that collaboration unfold, interact with the videos and the process behind making them, and vote on their favorite films.

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