Send Word Now has one of those products that is paradoxically simple and yet difficult to explain. Therefore, we overhauled their site with a new design and content strategy rooted in video and motion graphics. Where there was once paragraphs of text and easily ignored visual data, there is now a series of green screen video and animated data visualizations that convey the value of the offering in minutes. When the product speaks for itself, sometimes the best strategy is to get it out in front...and then get out of the way.

Sometimes it's hard being an editor at Golf Digest. This is NOT one of those times. GD editor Max Adler has embarked on a cross-country odyssey making 60 stops in 60 days to explore the most intriguing people and places in golf. We designed and developed this flash site to serve as his interactive map and digital diary.

Showtime and Gourmet Magazine sought to find a digital home for a 2-page spread in the magazine showcasing a "Tudor royal feast." We joined Gourmet at the photo shoot for the spread and shot b-roll and interview video of the chefs who conceived of the dishes and the creative staff who produced the shot. The site does a great job of aligning with the print piece visually while bringing a deep level of interactive exploration to the content.

As South Africa prepares to host the 2010 World Cup, South African Tourism redoubles its efforts, enticing Americans to experience the country. Sanborn was asked to create a social experience around the Diski dance (a uniquely South African dance incorporating soccer moves). The result was a site educating users about South Africa and its passion for soccer (aka "diski") while also encouraging participation in a user-submitted web video contest.

Conde Nast Traveler asked Sanborn to help increase their users' engagement with featured content. After registering, users receive a physical 'Pass' card in the mail with an access code for the site. The win: users get exclusive access to sponsored products and sweepstakes, and Conde Nast Traveler has a more-engaged user base.

When Banana Republic set out for inspiration to design their fall 2009 line of clothes - they turned to the core values of independent film as a guide. Vanity Fair, in turn, helped Banana engage a vibrant community of filmmakers with an integrated marketing program designed to bring the clothes into the storytelling. The site was the portal through which VF readers could watch that collaboration unfold, interact with the videos and the process behind making them, and vote on their favorite films.

When Allure came to Sanborn looking for a site to house advertiser products and offerings in a digital storefront, we jumped at the opportunity. Allure was not interested in the "Second Life approach" to a virtual experience and wanted to avoid a video game aesthetic. Allure wanted a sophisticated place to shop. The result: a site combining live-action Allure personal shoppers and 3-D spaces. The Allure Virtual Store was conceived, designed and built from the ground up by our team to guide the users' fashion and beauty shopping experience.

This simple interactive map served as a digital guide for Lucky Magazine readers who needed a visual and fun way to explore the opportunities available the boutique crawl event last year.

A magazine like GQ is at its best when it takes the whirlwind of fashion options and choices men face and boil it down into a few "here's the move" options. This site is designed to make that boiled down service as straight-forward and uncomplicated as possible.

"The Best Holiday Picks from Vogue Advertisers." Vogue asked Sanborn Media Factory to design, build, and organize this online shopping destination... just in time for Black Friday.

As is often the case with many of our magazine clients, AD needed a low-cost, high-impact solution for converting a printed piece into a digital microsite. Sanborn deconstructed a jewelry advertiser newsletter and reassembled it online within a clean, intuitive interface.

In addition to being the second highest regarded Proust scholar in the US, Sanborn is also the digital agency behind this fun, digital social media experiment that we pulled off to support Vanity Fair's latest book (a collection of Proust questionnaires taken from the magazine).

Many of our magazine clients have a need to take a 3 - 5 page in-book advertorial (a special section within the pages of the magazine) and "bring it to life" online with a companion digital piece. This a good example of how that came together for a recent GQ site.

BA needed a site to serve as the online destination for their annual "pop-up" restaurant event so we took their lead on the design of the offline materials and created an interface with a focus on accessibility. Most people come to event sites like these to access some bit of information quickly and easily so the goal was to enable that experience while also introducing the program at large to those unfamiliar with it. Intro animation came out really nice on this one.

Unfortunately (or "tragically" if you were one of the many superfans of Gourmet Magazine) this event never took place since it was scheduled to fall only weeks from the time Gourmet Magazine was folded. The site, however, did a great job of presenting the colorful and eclectic mix of events and opportunities the weekend had to offer.